From 2006 to 2010, I worked as a consultant, overseeing label operations, distribution, and marketing and executing a label restructure. I served as Project Manager for million-sellers like As I Lay Dying and Amon Amarth, and was instrumental in expanding the label with a new UK setup.

In 2009, Wardruna released their first album "Runaljod - Gap Var Ginnunga," marking a significant milestone in my view on music.

From 2010 to 2013, I relocated to Norway and delved into the world of music management in the midst of the "digital revolution" spurred by platforms like Phonofile and DSPs likeSpotify, and Deezer. I took on the role of Project Manager for notable acts such as Wardruna and Enslaved, and became a co-owner of Indie Recordings. Providing consultation and education services to various Nordic organizations further enriched my experience.

2013 marked the inception of the AISA vision, which focused on aspects like Management, Direct-to-Consumer (D2C) operations, and distribution strategies. This was a pivotal year as I assumed the management responsibilities for Wardruna, a journey that defined much of my professional trajectory.

As the years progressed, I embarked on diverse projects, including the landmark collaboration with Wardruna on the soundtrack for the TV series "Vikings" on the History Channel. Subsequent endeavors, like involvement with Music Export Norway and the establishment of strategic partnerships, further nurtured my ambitions.

By 2016, my primary focus had shifted towards managing Wardruna, which led to the successful coordination of their inaugural European tour and the attainment of top chart positions in the US and Canada. Emphasizing gender diversity in the workplace, I onboarded my first full-time employee from Switzerland and expanded the By Norse label through the release of notable albums and the hosting of events, thereby strengthening my foothold in the industry.

Between 2018 and 2020, notable feats included the recruitment of a second Swiss team member, the engagement of booking agents, the establishment of AISAmusic Management US, the introduction of a comprehensive Direct-to-Consumer service in the US and Europe. At the same time assuming management responsibilities for Coilguns, overseeing Wardruna's sold out debut US tours in 2018, followed by orchestrating their most extensive EU tour to date in 2019.

I started engaging in collaborations with Kalandra through projects with AISAmusic and By Norse, becoming a part of MMF Suisse, and involvement in endeavors such as Assassins Creed: Valhalla with Wardruna.

Throughout the challenges encountered from 2020 to 2022, the focus was on maintaining a balance between mental and physical well-being, managing the rigors of entrepreneurship, recruiting international talent for operational efficiency, garnering support within cultural establishments, and implementing strategic choices like adjusting Wardruna release schedules, resulting in their most successful track to date.

Looking forward, forthcoming plans include Wardruna's "Kvitravn" Nordic Nights Summer Tour in 2023, a significant collaboration with Sami artist Mari Boine for By Norse, live performances and recordings at iconic venues, and strategies for mergers, entity expansions, and sustaining organizational growth while upholding the brand's distinctive identity.

In 2025 we saw the successful release of Wardruna's upcoming "Birna" with many chart success, performances at prestigious locations like the Royal Albert Hall and soon to follow at the historic Pompeii site (reminiscent of Pink Floyd) in August.

I am working on two Wardruna World Tours collectively selling over 500,000 tickets, and a BBC Maida Vale Session. Anticipate global tours for Coilguns and Faun, headlining multiple summer festivals, and Gaerea clinching the Portuguese Grammy for best band and album.