From 2010 to 2016, I relocated to Norway and delved into the world of music management in the midst of the "digital revolution" spurred by platforms like Phonofile and DSPs likeSpotify, and Deezer. I took on the role of Project Manager for notable acts such as Wardruna and Enslaved, and became a co-owner of Indie Recordings. Providing consultation and education services to various Nordic organizations further enriched my experience.

2013 marked the inception of the AISA vision, which focused on aspects like Management, Direct-to-Consumer (D2C) operations, and distribution strategies. This was a pivotal year as I assumed certain management responsibilities for Wardruna, a journey that defined much of my professional trajectory.

As the years progressed, I embarked on diverse projects, including Eidsivablot at Eidsvoll in 2014 which was part of celebrating the Norwegian constitution of 1814, and was the forerunner to Midgardsblot, that I was part of in 2015, its 1st edition, as well as the landmark collaboration with Wardruna on the soundtrack for the TV series "Vikings" on the History Channel. Subsequent endeavors, like involvement with Music Export Norway and the establishment of strategic partnerships, further nurtured my ambitions.

In 2014 the idea for By Norse was also slowly taking shape. The concept was born.

In 2015 ASIA US and therefore distribution services in North America was born. 

By 2016, my primary focus had shifted towards managing Wardruna mainly, which led to the successful coordination of their inaugural European tour and the attainment of top chart positions in the US and Canada. Emphasizing gender diversity in the workplace, I onboarded my first full-time employee from Switzerland and expanded the By Norse label through the release of notable albums and the hosting of events, thereby strengthening my foothold in the industry.

Between 2017 and 2020, notable feats included the recruitment of a second Swiss team member, the engagement of booking agents, the establishment of AISAmusic Management US, the introduction of a comprehensive Direct-to-Consumer service in the US and Europe. At the same time assuming management responsibilities for Coilguns, overseeing Wardruna's sold out debut US tours in 2018, followed by orchestrating their most extensive EU tour to date in 2019.

The Management aspect was growing with additions such as legendary Enslaved or To The Grave as well Swiss band Coilguns. I started engaging in collaborations with the band Kalandra through projects with AISAmusic and By Norse, becoming a part of MMF Suisse, and involvement in endeavors such as Assassins Creed: Valhalla with Wardruna.

Throughout the challenges encountered from 2020 to 2022, the focus was on maintaining a balance between mental and physical well-being, managing the rigors of entrepreneurship, recruiting international talent for operational efficiency, garnering support within cultural establishments, and implementing strategic choices like adjusting Wardruna release schedules, resulting in their most successful track to date.

In 2023 saw Wardruna's "Kvitravn" Nordic Nights Summer Tour in 2023, a significant collaboration with Sami artist Mari Boine for By Norse, live performances and recordings at iconic venues, and strategies for mergers, entity expansions, and sustaining organizational growth while upholding the brand's distinctive identity.

In 2024 the Management roster expanded with acts such as Gaerea or Urne were a natural step as well partnered with MerchCare to strengthen the D2C set up in Europe and expanding the women power of AISAmusic and By Norse.

In 2025 we saw the successful release of Wardruna's upcoming "Birna" with many chart success, performances at prestigious locations like the Royal Albert Hall and soon to follow at the historic Pompeii site (reminiscent of Pink Floyd) in August. We are working on two Wardruna World Tours collectively selling over 500,000 tickets, and a BBC Maida Vale Session. Anticipate global tours for Coilguns and Faun, headlining multiple summer festivals, and Gaerea clinching the Portuguese Grammy for best band and album.

Coilguns won the prestigious price for best Song by IndieSuisse at M4Music and was nominated for Album of the Year at the Swiss Music awards.

One of the highlights is the collaboration with the Blackfeet Nation, Fire in the Mountains and Firekeeper alliance to bring awareness to the Native issues overall with a focus on suicidality.  With AISAmusic and By Norse will engage by bringing several bands to the festival such as Wardruna, BardSpec or Lindy Fay-Hella & Dei Farne but also engage in workshops and cultural activities to further strengthen the bond and awareness for minorities.